Who is X (Twitter) outreach good for?

In this article, we'll focus on who can benefit most from cold outreach on X (Twitter).

Twitter is one of the best platforms for cold outreach because it gives you direct access to decision makers, influencers and industry experts. By targeting people based on keywords in their bio, you can efficiently find and connect with the right leads.

Here’s a structured breakdown of who you can DM, why they’re open to outreach, and the best ways to approach them.

✔️ Who they are: Startup founders, solopreneurs, indie makers, and business owners.
✔️ Why they’re DM-able: Many founders use Twitter to build their brand, network, and find useful resources.
✔️ Best outreach angle: B2B services, partnerships, funding, SaaS tools, coaching, or consulting.
​Keywords: founder, ceo, startup, saas, entrepreneur, business, bootstrap, indie

✔️ Who they are: Content creators, YouTubers, newsletter writers, podcasters, and Twitter influencers.
✔️ Why they’re DM-able: They need help growing, monetizing, and collaborating with brands.
✔️ Best outreach angle: Sponsorships, partnerships, guest content, or tools to help them scale.
​Keywords: creator, influencer, writer, newsletter, podcaster, tweets, content, youtube, help, copywrit

✔️ Who they are: Angel investors, venture capitalists, and crypto investors.
✔️ Why they’re DM-able: They’re looking for promising startups, networking opportunities, and industry insights.
✔️ Best outreach angle: Startup pitches, exclusive investment insights, or partnership opportunities.
​Keywords: investor, vc, venture, fund, angel, investing, pre-seed, series

✔️ Who they are: Writers for major publications, independent bloggers, and industry analysts.
✔️ Why they’re DM-able: They are constantly looking for new stories, insights, and expert opinions.
✔️ Best outreach angle: Pitching an interesting story, offering expert commentary, or sharing exclusive insights.
​Keywords: journalist, reporter, writer, editor, contributor, covering, media, news

✔️ Who they are: Growth marketers, SaaS consultants, agency owners, and business coaches.
✔️ Why they’re DM-able: They actively network on Twitter to grow their business, attract clients, and learn new strategies.
✔️ Best outreach angle: Offering relevant tools, collaborations, high-ticket consulting, or strategic partnerships.
​Keywords: marketing, consult, coach, growth, strategist, agency, brand, scal, help, roas, ads,

✔️ Who they are: Software engineers, AI researchers, no-code builders, and tech founders.
✔️ Why they’re DM-able: Many developers participate in open-source projects, hackathons, and tech communities.
✔️ Best outreach angle: Recruiting, developer-friendly tools, AI/tech insights, or product collaborations.
​Keywords: developer, engineer, software, cto, ai, ml, blockchain, web3, open-source, product

✔️ Who they are: People actively looking for jobs, recruiters filling roles, and hiring managers.
✔️ Why they’re DM-able: They are actively looking for opportunities or candidates.
✔️ Best outreach angle: Hiring offers, career coaching, networking, or talent sourcing.
​Keywords: hiring, recruiter, talent, jobs, career, opportunities, open-to-work, ex-

✔️ Who they are: Crypto investors, NFT collectors, blockchain developers, DeFi experts, and Web3 influencers.
✔️ Why they’re DM-able: Many are open to partnerships, new crypto projects, and investment opportunities.
✔️ Best outreach angle: Offering crypto-related services, networking, investment opportunities, or educational content.
​Keywords: crypto, blockchain, defi, nft, web3, bitcoin, ethereum, metaverse, trading, token, ai

These are some avatars of people you can target on Twitter through cold outreach. There are of course many more categories, but this should give you a good idea of the types of people you can target here.

It's not the best platform for targeting local businesses, as these people don't use the platform that much or don't promote their businesses there.